ReLINE

ReLINE, born from ReTile’s mission to create beautiful interior products with a clear go-to-market strategy, is a collection of side tables that pair 100% recycled HDPE tops with a fully recyclable aluminium base.

Designed and manufactured in Aotearoa, New Zealand, each piece transforms locally collected plastic waste into a durable, yet visually striking surface that elevates living rooms, lounges, and commercial spaces.

ReLINE will spark conversations in your spaces around sustainability, circularity and realigning our waste streams into gorgeous products.

Product photos of prototype NO.1

IPD Final Year Capstone Project University of Canterbury Duration: 14 weeks

UCE Founder Incubator Programme 25/26

ReTile, began with a simple question: What if recycled plastic could be more than a low-value afterthought?

Through material experimentation with pressed recycled HDPE, we discovered we could deliberately control colour, veining and surface quality to create beautiful, stone-like sheets from plastic that would otherwise be downcycled or exported as waste.

This project aimed to find the next step in that journey – a way to showcase the beauty of recycled plastic in a product that feels at home in high-end interiors, not just in the recycling yard.

01 - Direction

From tile to table

Feild Research

To understand where a recycled-plastic furniture product could realistically sit within the New Zealand interior market, I visited retailers such as Trenzseater, Early Settlers, and M&W to study form, scale, pricing, and aesthetic expectations. Photographing potential use cases in these environments helped inform my further research.

Book Research

A review of existing recycled-plastic furniture revealed a consistent market pattern: although many products are environmentally responsible, they often fail to achieve a high-end aesthetic, resulting in lower price points and limited appeal to premium interior buyers. This gap highlighted an opportunity for ReTile to elevate recycled HDPE beyond its typical “eco-product” appearance and instead position it as a luxury, design-led material.

Stakeholder Interviews

Alongside this retail analysis, I conducted interviews with five key stakeholders, including Jonathan Custance (creator of Agile Wall) and Michelle Backhouse (Co-Director of Backhouse). Their insights into materials, market expectations, and commercial viability played a significant role in validating that an Interior product that utilises beautiful r-plastic is a market opportunity and the right product direction to pursue at this stage of ReTile’s development.

Market Opportunity

As a conclusion of my desktop, market, user, and stakeholder research, it has become clear that there is a significant opportunity to contribute to a better future for recycled-plastic interior products. The main potential lies in moving beyond low-value, utilitarian applications and instead creating simpler, more robust, and visually refined solutions that deliver genuine aesthetic and functional appeal.

Design a practical, beautiful, commercially viable side table that fills a clear market gap to prove recycled plastic can be elevated to fit in premium, modern interiors.

02 - Design

Fitting the market opportunity